In the mid-90s, as the traditional record industry reorganized and the roles of managers began to change, James Citkovic recognized that music publishing and masters were becoming increasingly valuable commodities. It was at that point Countdown changed its focus by utilizing its years of industry experience and contacts to bring together buyers for and sellers of these types of intellectual properties. In addition to the firm’s most recent deals listed above, Countdown's brokering successes also include properties of The Ramones, Lynyrd Skynyrd, Blackfoot, The Fixx and even Elvis.
Never far from its "management" roots, Countdown also provides a fee-based music consultancy service, Hire A Consultant, a division of Countdown Entertainment, providing valuable information, industry insights and advice, career strategies, artist development, industry contacts and opportunities to artists, bands, songwriters, producers and composers looking to further their careers. A higher level of consultancy is also provided to managers and Indie record labels.